By Kevin Armstrong
In an industry-leading move, Electrify America announced plans to add Tesla’s North American Charging Standard (NACS) connectors to its fast-charging network by 2025 to strengthen its universal charging infrastructure.
The decision to incorporate a Tesla-developed innovation, the NACS Connector, is great news for current and future Tesla owners. Expanding charging options will increase convenience and ease of use, enhancing the Tesla driver’s experience of owning an EV across North America.
NACS Adoption Trend Spreading Across Charging Networks
Electrify America’s move coincides with the current industry shift to NACS connector adoption. Recently, several EV charging companies such as Blink, Kempower and ChargePoint, as well as automakers Ford, Rivian and GM announced plans to integrate his NACS connector into their systems. Automaker Polestar is also joining the trend, planning to adopt NACS.
“Since our inception, we have focused on building a comprehensive, open, ultra-fast charging network to accelerate the adoption of electric vehicles,” said Robert Barosa, president and CEO of Electrify America. ‘ said. The strategy mirrors his Electrify America commitment to promoting EV adoption by ensuring all EVs have ultra-fast charging options, made even more inclusive with the NACS connector.
Collaboration with leading companies for an enhanced charging experience
Electrify America works with key industry players such as The Charging Interface Initiative (CharIN), SAE International, and the newly formed National Charging Experience Consortium (ChargeX). These cooperations aim to strengthen the country’s charging infrastructure and make EV ownership even more seamless and accessible.
Electrify America’s commitment to continue supporting Combined Charging System (CCS1) connectors while also offering NACS connector options ensures diverse and flexible charging options for all EV drivers.
The continued adoption of Tesla’s NACS connector highlights a more significant move toward standardization in the EV charging industry, benefiting Tesla owners and the EV community at large. A more universal charging infrastructure will greatly improve the accessibility and availability of charging solutions, creating a bright future for the EV ecosystem.
As NACS adoption trends continue to spread across charging networks, Tesla drivers can look forward to more convenient charging options and a broader network to support travel, a promising step forward in the electric vehicle revolution. I guess.
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By Kevin Armstrong
Rumors are circulating that Tesla plans to speed up the Model 3’s base battery. Reports from China hint that the battery pack will be upgraded from 60kWh to 66kWh, promising 10% more range for EVs. The move is speculated to be related to Tesla’s ambitious Project Hyland, which is expected to bring various refinements to the Model 3’s design and performance.
Battery Upgrade for Model 3: More Than Just a Power Boost
This upgraded battery is the result of a collaboration with CATL and reportedly utilizes the company’s M3P Lithium Iron Phosphate (LFP) battery pack. The technology promises greater energy storage, and is consistent with Tesla’s ongoing commitment to production efficiency and cost savings.
In the early days of the Model 3, its base rear-wheel-drive car had a 55kWh battery, but Tesla later bumped it up to 60kWh. This new upgrade adds another 6kWh, potentially extending the driver’s range by 30 miles (50 km) for him.
But the benefits of this battery upgrade extend beyond distance. The M3P battery pack is also cheap, suggesting Model 3 production costs will be reduced in the future. The move could mean more competitively priced Tesla cars entering the market, making it more appealing to a wider demographic of environmentally conscious drivers.
Impact on Tesla’s Market Position
Battery upgrades come at critical times. Despite substantial Model 3 sales, Tesla saw a slight slowdown in China last year. But the upgrade, along with other changes expected under Project Hyland, could give the Model 3 the much-needed revitalization to bounce back and continue to dominate the EV market.
Tesla’s consistent pattern of upgrading the battery each time it redesigns a model is a key driver of its competitive advantage in the electric vehicle market. By introducing a high-capacity battery to the Model 3, the company continues to push the boundaries of his EV technology and solidify its position in the market.
A facelifted Model 3 with a new 66kWh battery could set a new standard for electric vehicle range. Tesla has not officially announced any changes related to Project Highland, but sightings of test vehicles and reports from insiders have raised hopes for an imminent overhaul of the Model 3. Tighter drone regulations at Giga Shanghai suggest the company may be testing vehicles on its factory grounds.
If these rumors are true, the upgraded Model 3 will offer longer range, reaffirming Tesla’s position as a trendsetter in the EV market. Eyes will undoubtedly be on Tesla as it continues to lead the future of electric vehicles.
By Kevin Armstrong
Tesla revolutionized the auto industry without spending a dime on advertising. The company, known for its unconventional marketing approach that relies on word of mouth and CEO Elon Musk’s popularity, is launching advertising for the first time in its history.
As a new approach to marketing, Tesla is experimenting with Google Ads. Will the move raise Tesla’s visibility to the top of search results? Advertisements are shown primarily in the UK and some in the US in relation to solar products. Interestingly, it avoids traditional banner ads and focuses more on search engine ads.
Ready for a social media explosion?
Given Tesla’s flair for innovation, there must be more than this. Given that Musk owns Twitter and Tesla has posted several videos promoting its products on YouTube, there should be a bigger show. The Dog Mode (video below) and Bioweapon Defense Mode videos stand out among other videos that are easy to use for commercials running on Twitter and traditional TV ads.
Deciphering Advertising Decisions: Are Sales Declining or Production Increasing?
Tesla’s inventories are at their highest this year, raising questions about whether this is a response to slowing sales and increased production. Tesla continues to accelerate the pace and expansion of new factories, and has set a goal of selling 2 million vehicles this year. Building a larger demand base through advertising seems like a smart way to reach this goal.
The weight of automakers’ wallets: A look back at advertising spending
To put things into perspective, let’s take a look at how much the major automakers are spending on advertising. General Motors will invest about $2.7 billion in advertising in the US in 2022, according to Statista. Ford followed with about $2 billion, followed by Stellantis, Toyota and Honda with more than $1 billion.
As Tesla moves into this space, the size of its ad spend will be interesting. It’s also worth noting how their foray will affect the shift of advertising budgets from traditional fossil fuel-powered vehicles to electric vehicles.
Is this just the beginning? Only time will tell what impact Tesla’s new advertising strategy will have on the auto industry. With a commitment to innovation and change, Tesla is poised to rewrite its advertising strategy and ignite its way to the top of search results and beyond.
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